Brand Project Goal:
Create a thoughtful, modern brand identity for an educational path coach who helps students with learning differences navigate the college admissions process and find schools where they can truly thrive. The goal was to create a brand that felt empowering and approachable without relying on traditional or overly academic school imagery.
Branding Aesthetic:
Clean, Modern, Warm, and Intentional
Project Scope:
Full visual brand identity including a primary logo, secondary logos and submarks, custom color palette, typography, supporting brand elements, and a collection of branded social media graphics designed for consistent use across platforms.
